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Background
Studies show that Swedish-speaking Finns live longer than native Finnish speakers, and they are healthier and wealthier than them. They are happier than Finnish-speaking Finns.
Insight
Finland is the happiest country in the world, so naturally Swedish-speaking Finns are the happiest Finns in the world.
Execution
A print execution on HBL, timed with Finland being ranked as the happiest country in the world. The execution plays with the pride of Swedish-speaking Finns, capturing their identity in a way that resonated with HBL’s audience.
For the world's happiest Finns*
For the world's happiest Finns*
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